- 2 min read
- Updated 2 years ago

Written by Susanna Silano
As the Product Manager for Homeownership at Life Moments, my role encompasses a diverse range of tasks aimed at improving the experience of first-time homebuyers through one of our apps, FirstHomeCoach. Our mission is to facilitate the home-buying process and create a meaningful social impact by empowering users with knowledge and tools tailored to their unique needs.

Our Polls
One key aspect of my job is conducting polls on our social media channels. These polls engage our followers by highlighting current trends and issues in the housing market. For example, by asking questions about what features people prioritise when buying a home or how market conditions affect their buying decisions, we foster a sense of community and keep our audience informed and involved. This engagement helps demystify the often complex and intimidating world of homeownership, making it more accessible to everyone.

Our Surveys
Additionally, I design and implement in-app surveys on FirstHomeCoach. These surveys are crucial for understanding our users’ needs and preferences. By gathering data on their experiences, challenges, and goals, we can tailor our products and services to serve them better. This personalised approach enhances user satisfaction and contributes to a more inclusive and supportive housing market. Every piece of feedback is a step towards creating tools that address the real issues first-time buyers face.
In summary, my role at Life Moments allows me to make a tangible social impact by engaging with our community and continuously improving our offerings based on their feedback. Knowing that our work helps people navigate one of the most significant life milestones with greater ease and confidence is very rewarding.
